/work
Alto
Pharmacy
creative direction, branding, web & ui design, illustration, marketing
/work
Alto
Pharmacy
creative direction, branding, web & ui design, illustration, marketing
ABOUT Alto PHARMACY
ABOUT Alto PHARMACY
Believe in a better pharmacy. Alto simplifies medication management by offering personalized care with pharmacists who are always ready to answer questions. We provide free, same-day delivery and ensure you get the best prices on your medications.
As Art Director, I've played a key role in creating and evolving the brand's visual identity. I’ve contributed to all aspects of visual and brand marketing, including print materials, packaging design, TV commercials, out-of-home advertising, custom illustrations, retail space design, and photoshoot direction.
Believe in a better pharmacy. Alto simplifies medication management by offering personalized care with pharmacists who are always ready to answer questions. We provide free, same-day delivery and ensure you get the best prices on your medications.
As Art Director, I've played a key role in creating and evolving the brand's visual identity. I’ve contributed to all aspects of visual and brand marketing, including print materials, packaging design, TV commercials, out-of-home advertising, custom illustrations, retail space design, and photoshoot direction.
The Brand
The Alto Pharmacy brand is designed to convey warmth, expertise, and a deep commitment to care. At its core, the brand reflects the human connection that sets Alto apart in the healthcare space. The logo, inspired by a pharmacist's signature, represents the personal touch that is integral to Alto's service. The elegant, flowing wordmark embodies the careful attention and professionalism that come with every prescription and every patient interaction.
Every aspect of the Alto brand is crafted with this human touch in mind. From the thoughtfully chosen color palette, to the custom illustrations and photography, each visual element is intended to evoke a sense of trust, comfort, and compassion. The colors are warm and inviting, while the illustrations and photos tell stories of real people, reflecting the care and dedication Alto brings to its patients. Whether it's through the friendly faces in the imagery or the intimate, hand-crafted design details, the Alto brand is a reminder of just how much they care about improving the lives of those they serve.
Brand Elements
