Launch Angle is a start-up consulting agency that help companies achieve greater control of their brand, narrative, data and growth trajectory through consulting, marketing and educational training. With no brand or messaging, we were challenged to create a brand identity and website. Launch Angle is a term used in baseball which represents the the vertical angle at which the ball leaves the player's bat. With this in mind, we created a logo system that played with the angles of the vertical line in the logo, with the line always going up and to the right to represent growth. The imagery represents abstract elements, which relate to certain offerings of Launch Angle, and are paired with overlays and bold blocks of color.