/work
UserTesting
creative direction, branding, web & ui design, Illustration
/work
UserTesting
creative direction, branding, web & ui design, Illustration
ABOUT Of THE PROJECT
ABOUT Of THE PROJECT
ABOUT Of THE PROJECT
UserTesting is dedicated to helping companies enhance their products, services, and overall user experiences by providing valuable insights from real users. As the company grew and evolved, it became clear that the brand needed a refresh to reflect its expanded capabilities and modern approach to user testing.
To achieve this, we took a comprehensive approach to redesigning the homepage, combining both photographic and illustrative elements to bring the brand’s personality and value proposition to life. The goal was to create a more engaging and user-friendly experience that not only captured the essence of the UserTesting platform but also highlighted its core features in a way that was both visually appealing and easy to understand.
UserTesting is dedicated to helping companies enhance their products, services, and overall user experiences by providing valuable insights from real users. As the company grew and evolved, it became clear that the brand needed a refresh to reflect its expanded capabilities and modern approach to user testing.
To achieve this, we took a comprehensive approach to redesigning the homepage, combining both photographic and illustrative elements to bring the brand’s personality and value proposition to life. The goal was to create a more engaging and user-friendly experience that not only captured the essence of the UserTesting platform but also highlighted its core features in a way that was both visually appealing and easy to understand.
UserTesting is dedicated to helping companies enhance their products, services, and overall user experiences by providing valuable insights from real users. As the company grew and evolved, it became clear that the brand needed a refresh to reflect its expanded capabilities and modern approach to user testing.
To achieve this, we took a comprehensive approach to redesigning the homepage, combining both photographic and illustrative elements to bring the brand’s personality and value proposition to life. The goal was to create a more engaging and user-friendly experience that not only captured the essence of the UserTesting platform but also highlighted its core features in a way that was both visually appealing and easy to understand.
The WEBSITE
The new homepage was carefully crafted to offer quick, informative overviews of the platform’s capabilities, making it simple for users to navigate through the key features. We aimed to strike a balance between providing enough detail to inform, while also keeping the design clean and intuitive, ensuring visitors could quickly grasp what UserTesting offers and how it could benefit them. By using a mix of vibrant visuals and clear, concise copy, the refreshed design presents the UserTesting platform in a way that’s both accessible and reflective of its innovative spirit.
PRODUCT EMPTY STATE ILLUSTRATIONS
