I was tasked with playing a key role in their brand redesign by developing a unique illustration style. The goal was to create visuals that would not only complement and enhance other existing brand elements but also effectively connect with a diverse range of patients across all demographics. The style had to be versatile, ensuring it felt welcoming and approachable for everyone, while maintaining a sense of professionalism and trustworthiness.

These illustrations were featured across the website and used in various marketing materials, both digital and print.